Yotpo
Reviews, UGC, and loyalty platform for ecommerce retention.
About
Yotpo helps DTC brands collect and display product reviews, customer photos and videos, and run loyalty and referral programs, with deep Shopify integration and syndication to Google Shopping, Meta, and TikTok Shop. Reviews plans start at $15 per month with a free tier up to 50 orders per month, but meaningful volume gets expensive fast — running Reviews Pro plus Loyalty can realistically cost $370 to $1,200+ per month. Note that Yotpo sunset its Email and SMS products at the end of 2025, so it is now a reviews-and-loyalty platform, not an all-in-one suite.
What it can do
- Review collection and display widgets
- Photo and video UGC galleries
- Loyalty and referral programs
- AI review summaries and request timing
- Syndication to Google Shopping, Meta, TikTok Shop
- Structured content for AI discoverability
Setup
One-click install from the Shopify App Store; review widgets added via the theme editor.
Prerequisites
Ecommerce store on Shopify, Shopify Plus, BigCommerce, or WooCommerce.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: Mature platform (Shopify App Store since 2011, 4.8/4,628 reviews); deep Shopify/Plus integration; Email and SMS products sunset end of 2025 — scope narrowed to reviews and loyalty, disclosed honestly; Modular pricing scales steeply ($370-$1,200+/mo at mid-market volumes per third-party trackers).
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.