Woodpecker
Cold email platform built around deliverability and agency workflows.
About
Woodpecker is cold email software built for B2B teams and agencies that treat deliverability as the core job. Built-in inbox warm-up, a deliverability monitor, bounce shield, inbox rotation, and adaptive sending protect sender reputation before the first campaign goes live. Sequences support conditional branching, auto-pauses on reply, A/B testing, and an AI email writer, with Gmail, Outlook, and IMAP all supported. Agencies get a centralized inbox and white-label options.
There is a free plan with 600 emails a month plus a 7-day full-feature trial. Paid plans start around $20-24/month for roughly 500 contacted prospects and scale up through Growth (~$126/month), Scale ($903/month), and Max ($6,666/month) on usage-based tiers. The vendor also exposes an API and an MCP server for custom integrations. Reviewers praise the ease of setup, though the interface can feel dated next to newer tools.
What it can do
- Built-in email warm-up and deliverability monitor
- Bounce shield, inbox rotation, and adaptive sending
- Conditional follow-up sequences with branching logic
- AI email writer and custom snippets
- A/B testing for subject lines and copy
- Integrated email verification
- Centralized inbox and agency white-label panel
- API access, webhooks, and MCP server
Setup
- Connect your Gmail, Outlook, or IMAP inboxes.
- Run the built-in warm-up and deliverability checks.
- Import leads and build sequences with conditional follow-ups.
- Monitor the unified dashboard for reply and health metrics.
Prerequisites
Email domain and inboxes; SPF/DKIM configured for sending.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (TIER metrics, metrics-v1). Evidence: free tier plus 7-day trial documented on review directories; tiered pricing ($20-$6,666/mo) reported across sources; deliverability feature set consistently corroborated in reviews. Strengths: deliverability-first design, free warm-up included, agency tooling. Docked for: (1) 99% deliverability-style claims are provider-attributed, not independently tested; (2) interface dated and analytics limited per reviews. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 5.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Free tier (600 emails/mo) + 7-day full-feature trial documented
- · Tiered pricing ($20-$6,666/mo) reported across sources
- · Deliverability feature set (warm-up, bounce shield, inbox rotation) corroborated in reviews
- · API + MCP server exposed
- · 99%-style deliverability claims are provider-attributed
- · Interface dated and analytics limited per reviews
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.