Whatagraph
AI-powered marketing reporting for agencies.
About
Whatagraph is a marketing intelligence and reporting platform aimed at agencies, with 55+ integrations, drag-and-drop report building, white-labeling, and Whatagraph IQ — AI report creation, summaries, and chat. Reviewers rate it well for fast, polished client reporting, but the consistent complaint is price: the Max plan runs from roughly $800/mo and pricing has shifted several times in 2026, plus some users report connector hiccups.
What it can do
- 55+ native marketing integrations
- AI report and widget generation (Whatagraph IQ)
- White-label client reporting
- Goal tracking and alerts
- Data transfer to BigQuery and Looker Studio
Setup
- Sign up and start the 14-day trial
- Connect ad, analytics, and social sources (source credits apply)
- Pick a template or let IQ build the report
- Schedule automated delivery or share live dashboards
Prerequisites
Marketing accounts across ad and analytics platforms
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: Whatagraph IQ AI features verified from official blog; Pricing changed during 2026 (€699 vs $812/mo); flagged as volatile; Connector reliability complaints noted in reviews. License: Proprietary SaaS..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 6.0/10
- · Whatagraph IQ AI features verified from official blog
- · Pricing changed during 2026 (€699 vs $812/mo); flagged as volatile
- · Connector reliability complaints noted in reviews
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.