VWO
Veteran CRO platform pairing A/B testing with heatmaps, session recordings, and personalization.
Rebranded
Merged with AB Tasty (Jan 2026, Everstone Capital); unified Wingify brand launched Sept 16, 2026. vwo.com redirects to wingify.com.
About
VWO (Visual Website Optimizer) is an experimentation and conversion-rate-optimization platform launched in 2010 by Wingify in New Delhi, India. It combines A/B and split-URL testing with a visual WYSIWYG editor, heatmaps, session recordings, funnels, and personalization in one platform.
Independent reviews rate it around 4.5/5 (Capterra, ~91 reviews) and praise the visual editor for letting non-technical teams ship experiments fast, with real-time reporting and Bayesian statistical significance tracking. In January 2026 VWO and AB Tasty announced a merger backed by Everstone Capital; the VWO app moved to app.wingify.com in June 2026, and on September 16, 2026 the combined business unveiled Wingify as its unified global brand, launching an Agentic Experience Optimization platform. vwo.com's home and pricing pages now redirect to wingify.com, and whether the VWO product name survives is still undecided.
What it can do
- A/B and split-URL testing; multivariate on higher plans
- Visual WYSIWYG editor plus code editor
- Heatmaps, session recordings, funnels, and form analytics
- Bayesian stats engine with test-duration estimator
- Personalization and behavioral targeting
- Integrations: Google Analytics, Google Ads, CMS platforms
Setup
Create an account, add the VWO tracking snippet to your site, and build tests in the visual editor or code editor.
Prerequisites
A website you can add a script to. Free plan up to 50,000 tested visitors/month; paid plans for more traffic and targeting.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (VERIFIED tier, metrics-v1). Evidence: launched 2010 by Wingify (New Delhi), Capterra 4.5/5 (~91 reviews), VWO-AB Tasty merger and unified Wingify brand launch (Sept 16, 2026) covered by PRNewswire/Adweek. Strengths: full CRO suite (tests plus heatmaps, recordings, funnels) in one platform, usable visual editor for non-developers, now part of a $100M+ revenue combined business with 4,000+ customers. Docked for: (1) brand future uncertain — vwo.com redirects to wingify.com and product naming is undecided; (2) pricing historically steep as traffic grows; (3) visual editor chokes on complex dynamic layouts. License: proprietary SaaS, closed-source.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.5/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Launched 2010 by Wingify, New Delhi; Capterra 4.5/5 (~91 reviews)
- · Merged with AB Tasty (Jan 2026); unified Wingify brand Sept 16, 2026
- · vwo.com now redirects to wingify.com; product naming undecided
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.