Unitary
Multimodal AI that reads the context of videos and images for content moderation.
About
Unitary builds multimodal AI for visual content moderation, analyzing text, audio, and visuals in videos and images together so it can read context the way a human moderator would. The company says this reduces the false positives and missed harmful content that single-signal tools produce, and that its models classify around 6 million videos a day across multiple languages. The product targets social platforms and brand-safety teams dealing with user-generated video at internet scale.
The London startup was founded in 2019 by Sasha Haco and James Thewlis and raised a $15 million Series A in October 2023 led by Creandum, with Paladin Capital Group and Plural participating, following an earlier $8 million round. Unitary has kept a public open-source presence alongside its commercial product and frames its mission around ethical, empathetic AI for safer online experiences.
What it can do
- Multimodal video and image content analysis
- Context-aware classification across text, audio, and visuals
- Multi-language support
- Around 6M videos classified per day (vendor claim)
- API for platform integration
- Open-source research contributions
Setup
- Contact Unitary for a demo and API access.
- Send video or image content to the classification API.
- Map Unitary's content categories to your platform policies.
- Route flagged content to automated action or human review.
Prerequisites
Business account; API integration.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: $15M Series A led by Creandum with Plural and Paladin (AIN, TFN, Oct 2023); 6M videos/day classification claimed at raise; founded 2019, London-based, woman-led. Strengths: credible European VC backing, differentiated multimodal approach, open-source presence. Docked for: (1) volume and accuracy numbers are vendor-reported; (2) client list is undisclosed. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 7.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · $15M Series A led by Creandum with Plural and Paladin (AIN, TFN, Oct 2023)
- · 6M videos/day classification claimed at raise
- · Founded 2019, London-based, woman-led
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.