Unify
AI warm-outbound platform that turns buying signals into pipeline.
About
Unify is an AI-native go-to-market platform built around warm outbound. Instead of cold blasting, it pulls together intent data and buying signals, then runs automated plays that reach prospects with personalized messaging at the moment they look in-market. The company was founded in San Francisco in January 2023 by Austin Hughes, formerly on Ramp's growth team, and Connor Heggie.
Unify raised a $40 million Series B in July 2025 led by Battery Ventures, with the OpenAI Startup Fund, Thrive Capital and Emergence Capital participating, bringing total funding to roughly $58.6 million. The company said revenue had grown 8x year over year, and it counts Perplexity, Cursor and Together AI among its customers. It holds a 4.7 out of 5 rating on G2.
Pricing is refreshingly public for the category: a free plan covers up to 3 seats, Base is $20 per seat per month with 800 credits, and Pro is $60 per seat with 2,400 credits, where credits meter enrichment and AI actions. The tradeoff noted by reviewers is that Unify is a system of action your team configures and maintains, so it suits RevOps-led teams more than teams wanting a fully autonomous agent.
What it can do
- Signal aggregation across intent, hiring, funding and visitor data
- AI play builder for warm-outbound workflows
- Contact and account enrichment with credit metering
- Managed mailbox infrastructure with warmup and rotation
- Bi-directional CRM sync
- Pipeline and play performance analytics
Setup
- Sign up for the free plan (up to 3 seats) or start a 14-day Pro trial.
- Connect your CRM and data sources.
- Configure signal thresholds and warm-outbound plays in the play builder.
- Set up managed mailboxes and domain warmup for sending.
- Launch plays and monitor pipeline attribution as credits are consumed.
Prerequisites
A CRM or prospect data source; mailboxes/domains for outbound sending.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: $40M Series B July 2025 led by Battery Ventures, ~$58.6M total raised (financialcontent.com; ai-market-watch.com); customers Perplexity, Cursor, Together AI; 4.7/5 G2 rating (salesmotion.io). Strengths: transparent self-serve pricing, top-tier investor syndicate including OpenAI Startup Fund, public pricing in a secretive category. Docked for: (1) pipeline and reply-quality claims are vendor-reported; (2) credit metering adds budgeting complexity at scale. License: proprietary commercial SaaS.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 8.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · $40M Series B July 2025 led by Battery Ventures; ~$58.6M total incl. OpenAI Startup Fund, Thrive, Emergence (financialcontent.com; ai-market-watch.com)
- · Customers Perplexity, Cursor, Together AI; revenue 8x YoY (company announcement)
- · Published pricing: free 3 seats; Base $20/seat (800 credits); Pro $60/seat (2,400 credits); 4.7/5 G2 (salesmotion.io)
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.