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Thematic

AI feedback analytics — themes, sentiment, and NPS drivers from open text.

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About

Thematic turns open-ended customer feedback — surveys, reviews, support chats, social posts — into themes with sentiment and NPS impact attached, so teams see not just that scores moved but why. Every theme traces back to the raw comments behind it, which makes the output auditable, and it layers onto existing stacks (Qualtrics, Salesforce, SurveyMonkey) rather than replacing them. Customers like DoorDash and Vodafone report concrete wins; pricing starts around $2,000/month, and it is an analytics layer, not a survey tool — it will not send the survey for you.

What it can do

  • AI theme discovery
  • Sentiment and NPS impact analysis
  • Natural-language Q&A over feedback
  • Real-time trend alerts
  • API and BI integrations

Setup

  1. Connect feedback sources (surveys, reviews, tickets, app stores).
  2. Let Thematic discover themes from your historical data.
  3. Refine the theme taxonomy to your vocabulary.
  4. Track theme impact on NPS and CSAT over time.

Prerequisites

Existing feedback collection; sufficient response volume.

Use cases

dataresearch

Works with

qualtricssalesforcesurveymonkeyzendeskintercomtrustpilotGeneric API

Trust score — 6/10

/10 trustMetrics-checked

Scored 6/10 (metrics tier, metrics-v1). Evidence: Auditable themes tied to NPS impact; customers incl. DoorDash, Vodafone; Layers onto Qualtrics/Salesforce/SurveyMonkey rather than replacing them; Analytics layer only — does not distribute surveys; from ~$2,000/mo. License: Proprietary SaaS; from ~$2,000/mo..

How the trust score is built

Full methodology →
Adoption · stars/downloads, log-scaled vs peers
6.0/10
Maintenance · recency, releases, issue load
7.0/10
Openness · license + docs
5.0/10
Manual review · sanity read + red-flag check
7.0/10
  • · Auditable themes tied to NPS impact; customers incl. DoorDash, Vodafone
  • · Layers onto Qualtrics/Salesforce/SurveyMonkey rather than replacing them
  • · Analytics layer only — does not distribute surveys; from ~$2,000/mo

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.