Taplytics
Pioneer of visual A/B testing for native mobile apps — rebranded and relaunched as DevCycle.
Rebranded
Taplytics platform fully decommissioned; relaunched as DevCycle (later acquired by Dynatrace).
About
Taplytics was an experimentation platform founded in 2011 in Toronto, Canada (Y Combinator-backed) that pioneered visual A/B testing for native mobile apps: marketers could edit live apps without app-store resubmission, alongside code-based experiments, feature flags, and push/retention tooling. It served enterprise clients including Comcast, RBC, and CarMax.
Taplytics no longer exists as a product. The company decommissioned the Taplytics platform entirely and relaunched as DevCycle, its feature-management successor; the same team and customer base moved over, and DevCycle itself was then acquired by Dynatrace in January 2026. This entry is kept for historical completeness — anyone evaluating it today should look at DevCycle instead.
What it can do
- Historical: visual A/B testing for native mobile apps
- Code-based experiments and feature flags
- Live in-app edits without resubmission
- Audience targeting and detailed reporting
- All capabilities now live on in DevCycle
Setup
Not available — the Taplytics platform has been permanently shut down. See DevCycle for the successor.
Prerequisites
None — the product is decommissioned.
Use cases
Works with
Trust score — 6/10
Scored 6/10 (METRICS tier, metrics-v1). Evidence: founded 2011 in Toronto, YC-backed, enterprise customers (Comcast, RBC, CarMax) documented by Datanyze/CB Insights; GitHub org confirms 'Taplytics is now DevCycle' and platform decommissioning. Strengths: genuinely pioneered visual mobile A/B testing; team and technology live on in DevCycle. Docked for: (1) product no longer exists — zero utility as a standalone choice; (2) kept in catalog only as historical reference; (3) acquisition lineage (Dynatrace, Jan 2026) adds another hop. License: was proprietary SaaS.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 6.0/10
- Maintenance · recency, releases, issue load
- 2.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 6.0/10
- · Founded 2011 Toronto, YC-backed; Comcast, RBC, CarMax users
- · Platform decommissioned; rebranded as DevCycle
- · DevCycle acquired by Dynatrace Jan 2026
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.