Talkwalker
AI-powered consumer intelligence listening across 100+ social networks and 150M websites.
About
Talkwalker is a Luxembourg-founded (2009) consumer intelligence and social listening company, acquired by Hootsuite from Marlin Equity Partners in a deal closed April 8, 2024, reported at about $342.4 million. It ingests data from 30+ social networks, 150 million websites, and 100 data partners, offering AI-driven sentiment analysis, predictive analytics, image and video recognition, and crisis alerting for brand monitoring, competitive intelligence, and campaign measurement. It now powers Hootsuite Listening. Pricing is non-transparent: no public pricing page, annual contracts only, with industry estimates of roughly $9k-26k+/year depending on tier and usage. Independent API-skill documentation warns of a steep learning curve, credit-based API metering, and strict data-export restrictions (e.g., aggregated-only Facebook/Instagram data). This entry covers Talkwalker as the listening platform; Hootsuite's own scheduling products are catalogued separately. Acquisition and pricing figures are press/trade-reported.
What it can do
- Listening across 30+ social networks, 150M websites, and 100 data partners
- AI sentiment analysis and predictive analytics
- Image and video recognition in social conversations
- Crisis alerts and real-time dashboards
- Credit-metered API with strict export restrictions
- Hootsuite integration (powers Hootsuite Listening)
Setup
Contact sales for a quote; onboarding and query configuration required before value is realized.
Prerequisites
Enterprise contract; trained analysts to build queries and manage credits.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (TIER verified, metrics-v1). Evidence: operating since 2009; $342.4M Hootsuite acquisition confirmed by trade/legal press; data scale (30+ networks, 150M sites) consistently cited; powers Hootsuite Listening. Strengths: among the broadest listening coverages in the market; Hootsuite-scale backing. Docked for: (1) opaque pricing and mandatory annual contracts; (2) steep learning curve and restrictive data-export terms documented by independent API analyses. License: proprietary commercial SaaS.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 9.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Founded 2009 in Luxembourg; acquired by Hootsuite April 2024 for ~$342.4M from Marlin Equity Partners.
- · Data scale: 30+ social networks, 150M websites, 100 data partners; powers Hootsuite Listening.
- · AI sentiment analysis, predictive analytics, image/video recognition, crisis alerting.
- · No public pricing; annual contracts; industry estimates ~$9k-26k+/year.
- · Steep learning curve and strict data-export restrictions documented by independent API analyses.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.