Swapcard
AI-powered event engagement platform with Sherlock AI matchmaking for trade shows and conferences.
About
Swapcard is an AI-powered event engagement platform built for trade shows, conferences, and associations, covering registration and ticketing, a mobile and web event app, onsite check-in and badge printing through Swapcard Go, exhibitor lead management, and post-event analytics. Its Sherlock AI uses behavioral scoring to generate real-time attendee, exhibitor, and session recommendations and powers hosted buyer programs with automated scheduling workflows. Exhibitors get AI-scored lead capture with instant CRM sync, and the platform supports a year-round community with content libraries and exhibitor marketplaces.
Pricing starts with the Event Engagement Platform around $610, scaling by attendee volume, with the full registration and onsite platform on custom quotes. It holds a 4.6 rating on G2 from about 197 reviews and reports SOC 2, ISO 27001, and GDPR compliance. Reviewers praise the matchmaking quality and cross-device experience, while some find branding customization limited and the admin side slow to learn at large scale.
What it can do
- AI matchmaking with Sherlock behavioral scoring and real-time recommendations
- Registration, ticketing, and onsite badge printing via Swapcard Go
- AI-scored exhibitor lead capture with instant CRM sync
- Hosted buyer programs with automated scheduling workflows
- Year-round community with content library and exhibitor marketplace
Setup
Request a demo on swapcard.com or start with the Event Engagement Platform; import exhibitor and attendee data to seed matchmaking.
Prerequisites
A Swapcard plan; attendee and exhibitor data for AI recommendations.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: G2 4.6 from ~197 reviews; operating since 2013; SOC 2, ISO 27001, and GDPR compliance documented; Sherlock AI detailed on the official site. Strengths: strong AI matchmaking with behavioral scoring, complete lifecycle from registration to onsite, solid compliance posture. Docked for: (1) closed proprietary platform; (2) upper tiers are quote-based; (3) limited branding customization per reviewers. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Operating since 2013; G2 4.6 from ~197 reviews.
- · SOC 2, ISO 27001, GDPR compliance documented; Sherlock AI detailed on official site.
- · Full lifecycle: registration, onsite badge printing, exhibitor lead management, year-round community.
- · Upper tiers quote-based; branding customization limited per reviewers.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.