Sift
AI-powered fraud platform for identity trust
About
Sift is an AI fraud prevention platform aimed at digital businesses, built around the idea of identity trust across the whole customer journey. It combines payment fraud, account takeover, and content abuse detection with a Global Data Network that feeds its machine learning models signals from across its customer base. The company leans on third-party validation: it held the #1 spot across G2's fraud categories through 2025 and was named a Leader in QKS Group's SPARK Matrix for eCommerce fraud prevention. Its newer features use generative AI to summarize user activity for investigators. Pricing is quote-based and enterprise-oriented, and smaller merchants may find the platform more than they need.
What it can do
- Real-time risk scoring, Global Data Network signals, ATO detection, dispute management, GenAI investigation summaries
Setup
API/SDK integration; pre-built connectors for major platforms
Prerequisites
Digital business with online transactions
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: G2 #1 across fraud categories through 2025 (550+ verified reviews); Leader in QKS SPARK Matrix Q4 2025; Company-reported positioning flagged as such.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.