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Sendible

Agency-first social management with unlimited users on every plan and white-label dashboards.

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About

Sendible is a UK social media management platform launched in 2009 by founder Gavin Hammar (with roots to 2008), built specifically for agencies managing multiple clients. Its distinctive economics: unlimited users are included on every plan, unlike the per-seat pricing of Hootsuite, Agorapulse, or Sprout. Core pillars are publishing, a priority social inbox with sentiment detection, social listening, analytics, white-label reports, and multi-level client approval workflows with separate workspaces and granular permissions. Pricing is profile-based: Core from $35/month (6 profiles), Plus $99/month (18 profiles), Premium $199/month (42 profiles), Elite $299/month (90 profiles), Enterprise $750/month (300 profiles), with 15% annual discounts and a 14-day no-card trial. Reviewers credit it with 30,000+ agency users and 150,000+ customers worldwide (provider-claimed). Consistent independent criticism: entry pricing is steep for small businesses, and some features reviewers expect (DM automation beyond basics, per-profile timezones) are absent. Pricing tiers are provider-published; customer counts are provider-claimed.

What it can do

  • Scheduling and publishing across Facebook, Instagram, X, LinkedIn, TikTok, YouTube, and more
  • Unlimited users on all plans
  • Priority social inbox with sentiment detection
  • White-label dashboards and reports
  • Multi-level client approval workflows and workspaces
  • Social listening and monitoring
  • Bulk CSV import of scheduled posts from Hootsuite/Sprout
  • AI text generation with unlimited credits on all plans

Setup

Start the 14-day trial, connect profiles, organize clients into workspaces, and set up approval workflows.

Prerequisites

A Sendible account; paid plan scaled to profile count; client sign-off workflows for agency use.

Use cases

agency-managementsocial-schedulingclient-approvalswhite-label-reportingsocial-inbox

Works with

Trust score — 7/10

/10 trustVerified

Scored 7/10 (TIER verified, metrics-v1). Evidence: 16+ years operating (launched 2009); 30,000+ agencies per provider claims; consistently reviewed as the agency-oriented alternative with the unusual unlimited-users model. Strengths: unlimited seats, white-label depth, and agency approval workflows. Docked for: (1) entry pricing steep for non-agencies; (2) repeated independent complaints about slow support and occasional posting failures. License: proprietary commercial SaaS.

How the trust score is built

Full methodology →
Adoption · stars/downloads, log-scaled vs peers
8.0/10
Maintenance · recency, releases, issue load
7.0/10
Openness · license + docs
2.0/10
Manual review · sanity read + red-flag check
8.0/10
  • · Launched 2009 by Gavin Hammar (roots to 2008); UK agency-focused platform.
  • · Unlimited users on every plan - distinctive vs per-seat rivals; white-label dashboards and reports.
  • · Multi-level client approval workflows, workspaces, granular permissions; priority inbox with sentiment detection.
  • · Profile-based pricing: Core $35/mo, Plus $99/mo, Premium $199/mo, Elite $299/mo, Enterprise $750/mo.
  • · 30,000+ agencies per provider claims; entry pricing steep for non-agencies; some slow-support complaints.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.