SE Ranking
Agency-focused SEO suite with white-label reporting
About
SE Ranking is an all-in-one SEO platform covering rank tracking, keyword research, site audits (100+ technical parameters), backlink monitoring, competitor analysis, on-page checking, and AI-visibility tracking across ChatGPT, Gemini, Perplexity, and AI Overviews. It bills per project and seat — Core at $129/month ($103.20 annual) — and is heavily used by agencies for its white-label reports, API/MCP access on every plan, and guest dashboards. Reviewers note a smaller backlink database than Ahrefs or Semrush as the main weakness.
What it can do
- daily rank tracking (google, bing, yahoo, youtube)
- website audit on 100+ parameters
- backlink monitoring
- keyword research and keyword gap
- on-page seo checker
- ai search visibility tracking
- white-label reporting and guest dashboards
- api and mcp access on all plans
- local seo and google business profile management
Setup
Sign up at seranking.com; 14-day free trial with no card required.
Prerequisites
A web browser; client websites to add as projects.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (VERIFIED tier, metrics-v1). Evidence: long-running platform (founded 2012), high review volume (G2 ~4.7), API on every plan, actively adding AI-visibility features in 2026. Strengths: transparent per-project pricing, broad module coverage, strong agency workflow support. Docked for: (1) closed index — backlink depth below the leaders per independent reviews; (2) no published independent data-accuracy benchmarks. License: commercial, proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 9.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · API + MCP on every plan
- · white-label reporting agency-focused
- · backlink index smaller than Ahrefs/Semrush
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.