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Sanity

Headless CMS turned Content Operating System with AI Assist and Content Agent.

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About

Sanity is an API-first headless CMS that repositioned itself in 2025 as a Content Operating System. It offers a customizable Studio, GROQ and GraphQL APIs, real-time collaboration, live previews, and a hosted content lake, with a developer experience that does not degrade on the free tier.

Its AI story has two pillars: AI Assist, a native plugin that applies reusable AI instructions to schema fields for translation, SEO, smart pasting, and image generation while staying aware of brand voice and permissions; and the Content Agent, which understands the data model and can research, validate, and enrich content through conversational commands. Agent Actions expose schema-aware Generate, Transform, Translate, Prompt, and Patch operations callable from code.

What it can do

  • API-first headless CMS with GROQ and GraphQL
  • AI Assist for schema-aware content generation
  • Content Agent for conversational content operations
  • Agent Actions callable from code
  • Real-time collaboration and live previews

Setup

Sign up, create a project, and deploy Sanity Studio; install the AI Assist plugin for AI features.

Prerequisites

A web project needing structured content; basic schema modeling.

Use cases

headless-cmscontent-managementai-contentdeveloper-tools

Works with

Trust score — 8/10

/10 trustVerified

Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 130; Trending score 84/100 from researcher assessment.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.