Podscribe
Independent podcast ad measurement and attribution with AI airchecks and incrementality testing.
About
Podscribe is a measurement platform built specifically for podcast and audio advertising. Its household-level pixel connects ad exposures to conversion events across devices, and multi-touch attribution with adjustable look-back windows replaces the old promo-code guesswork. AI-driven airchecks verify every ad read against 18+ delivery and compliance checks (wrong offer codes, missed talking points), incrementality testing runs always-on so brands see true lift rather than baseline demand, and a smart audience-overlap tool de-duplicates reach for media planning.
The platform carries IAB-certified download and impression counting plus SOC 2 Type II security, and its industry rankers have become a public benchmark: Podscribe charts now get cited in publisher earnings (Audioboom's Q3 2026 results referenced its video chart). The client roster includes BetterHelp, Shopify, The New York Times, Athletic Greens, and agencies like GroupM and WPP Media, and Acast lists Podscribe as its global preferred attribution partner. Founded in 2016 and headquartered in Austin, Texas, it is the independent option in a space where most measurement sits inside the networks selling the ads.
What it can do
- Household-level pixel-based multi-touch attribution
- AI airchecks: 18+ ad-read delivery and brand-safety checks
- Always-on incrementality and conversion-lift testing
- IAB-certified download and impression counting
- Industry rankers for shows, publishers, and advertisers
- Audience overlap and deduplicated reach planning
Setup
- Contact Podscribe or start a demo for advertiser or publisher access.
- Install the household-level pixel and connect your conversion events.
- Launch campaigns with airchecks verifying every ad read.
- Review attribution, incrementality, and ranker dashboards in one dashboard.
Prerequisites
Use cases
Works with
Trust score — 8/10
Scored 8/10 (TIER verified, metrics-v1). Evidence: founded 2016, 51-200 employees, Austin HQ; IAB certification and SOC 2 Type II documented; named as Acast's global preferred attribution partner; client list (BetterHelp, Shopify, NYT) and 2026 feature launches covered by trade press. Strengths: real certifications, independent positioning, industry-standard rankers. Docked for: (1) pricing is not public; (2) attribution accuracy claims are vendor-described, not independently testable here. License: proprietary (SaaS, enterprise).
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Founded 2016, Austin TX, 51-200 employees; IAB certification and SOC 2 Type II documented.
- · Acast's global preferred attribution partner; named clients (BetterHelp, Shopify, NYT).
- · Industry rankers cited in publisher earnings (Audioboom Q3 2026).
- · Attribution accuracy is vendor-described; not independently testable here.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.