Planoly
Visual social planner with grid previews, built-in storefront, and a Claude MCP connector.
About
Planoly is a visual social media planner founded in 2016 in Austin, Texas, pitched as the first visual planner for Instagram. Its core is grid-based planning: a drag-and-drop visual calendar with feed previews so creators can arrange posts aesthetically before publishing. It now covers Instagram, TikTok, Pinterest, Facebook, LinkedIn, YouTube, Threads, and X, with auto-posting (Stories generally use Meta-API-limited reminders), Canva import, social templates, media library, AI caption tools, and post-level analytics. Every plan includes a customizable link-in-bio storefront. Pricing: Starter from about $14/month annual (1 social set, 1 user), Growth ~$24-28/month, Pro ~$55/month; paid web plans include unlimited uploads. One social set covers one account per supported network. Notably, Planoly ships an MCP connector ("Planoly MCP") so scheduling can be driven from inside a Claude conversation, which independent reviewers call out as unusual among schedulers. Planoly has no public developer API. Pricing bands are provider-published; founding and MCP details are provider-reported with independent corroboration.
What it can do
- Visual grid planner with feed previews across Instagram, TikTok, Pinterest, and more
- Auto-posting with bulk scheduling
- Customizable link-in-bio storefront on all plans
- Canva design import and social templates
- AI caption writing and content tools
- Post-level analytics and audience insights
- Team collaboration with multi-user plans
- Planoly MCP connector for Claude-driven scheduling
Setup
Connect social accounts in professional mode, plan visually in the grid, then auto-post on schedule.
Prerequisites
A Planoly account; Instagram Business/Professional account linked to a Facebook Page for auto-posting.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (TIER verified, metrics-v1). Evidence: operating since 2016 as an Instagram-native pioneer; broad network coverage documented on its own comparison pages; 4.3/5 average on review platforms per independent comparisons. Strengths: visual grid planning, built-in storefront on every plan, and the distinctive MCP/Claude scheduling connector. Docked for: (1) analytics are basic and mostly Instagram/Pinterest-centric; (2) no public developer API and occasional posting issues reported with video/carousels. License: proprietary commercial SaaS.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Founded 2016 in Austin, Texas; first visual planner for Instagram.
- · Grid-based visual planning with feed previews; auto-posting to Instagram, TikTok, Pinterest, and more.
- · Link-in-bio storefront on every plan; Starter from ~$14/mo annual; paid web plans have unlimited uploads.
- · Notably ships a Planoly MCP connector for scheduling from inside a Claude conversation; no public developer API.
- · Analytics are basic and Instagram/Pinterest-centric; occasional video/carousel posting issues reported.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.