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Phrase

Localization platform with Phrase Language AI and custom AI models.

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About

Phrase is a leading translation management platform for software and product teams, offering an API-first approach popular with developers. Its Phrase Language AI aggregates machine translation engines from providers like Google, DeepL, Amazon, and Microsoft, auto-selecting the optimal engine per language pair and content type, while Phrase Custom AI lets businesses train tailored translation models without code.

The platform includes Phrase Strings for developer-centric key management, over-the-air updates for mobile apps, an MCP server so AI coding assistants can manage translations directly, and integrations with GitHub, Figma, and Contentful. Phrase is ISO 27001 certified and GDPR compliant.

What it can do

  • Phrase Language AI with auto-selected MT engines
  • Phrase Custom AI for trainable translation models
  • MCP server for AI coding assistant integration
  • Over-the-air updates and GitHub/Figma integrations

Setup

Sign up on Phrase's website, create a project, and connect your repository or upload strings via the API or CLI.

Prerequisites

Source strings to translate and a subscription plan.

Use cases

localizationtranslation-managementi18n-automation

Works with

Trust score — 8/10

/10 trustVerified

Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 131; Trending score 82/100 from researcher assessment.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.