Omnisend
Email and SMS marketing automation built for ecommerce — pre-built workflows, AI segmentation, Shopify-native.
About
Omnisend is an email and SMS marketing platform built for ecommerce stores on Shopify, WooCommerce, and BigCommerce. It ships pre-built automation workflows for abandoned cart, welcome series, browse abandonment, and post-purchase follow-ups, driven by purchase history and browsing behavior rather than manual list work. An AI segment builder creates audiences from plain-language descriptions, and AI product recommendations personalize campaigns automatically. Pricing is straightforward: Free (250 contacts, 500 emails/month), Standard from $16/month, Pro from $59/month with unlimited emails and SMS credits equal to the plan cost. Every plan, including free, gets 24/7 live chat support and full feature access. The company claims paid merchants average $79 in return per $1 spent, based on its own 2025 internal analysis.
Limitations are practical: contact-based pricing scales steeply as your list grows, template design customization is limited compared with dedicated design tools, there is no native landing page builder, SMS credits expire after 60 days, and advanced reporting is locked behind the Pro plan.
What it can do
- Pre-built ecommerce automation workflows
- AI segment builder and product recommendations
- Email, SMS, and web push in one workflow
- Drag-and-drop email and form builders
- Unlimited segmentation
- Advanced cross-channel ROI reporting (Pro plan)
Setup
Connect your store with one-click sync (Shopify, WooCommerce, BigCommerce), import contacts, and activate the pre-built automation workflows. Signup forms and popups can be embedded to grow the list.
Prerequisites
An ecommerce store; a contact list; SMS sender registration for US and Canadian messaging.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Free (250 contacts/500 emails), Standard from $16/mo, Pro from $59/mo; 24/7 support on all plans verified; AI segment builder, AI product recommendations, pre-built workflows verified via vendor and review sources; $79 ROI per $1 claim labeled as company-reported internal 2025 analysis in entry; SMS credit expiry and Pro-locked reporting listed as limitations.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.