Northbeam
First-party multi-touch attribution for high-spend ecommerce brands, with media mix modeling and Apex optimization.
About
Northbeam is a multi-touch attribution platform for high-spend ecommerce brands, built on first-party data rather than ad-platform self-reported numbers. It combines probabilistic multi-touch attribution with media mix modeling, plus Northbeam Apex, which feeds custom attribution signals back into ad delivery algorithms, and view-through attribution through C+DV. The company claims Enterprise customers saw a 37% ROAS increase over one year, which is provider-reported.
Starter lists at $1,500/mo for brands under $1.5M in annual ad spend, Professional at $3,500/mo, and Enterprise is custom. The pricing page also lists MCP access on the Starter tier. The price floor is real: minimum commitments effectively price out early-stage brands. Northbeam offers Orders, Spend, and Data Export REST APIs.
What it can do
- First-party multi-touch attribution across ad channels
- Machine learning media mix modeling (MMM+)
- Northbeam Apex custom attribution feeding ad algorithms
- Clicks plus deterministic view-through (C+DV) attribution
- MCP access for agent-driven data queries
- Orders, Spend, and Data Export REST APIs
Setup
- Book a demo on northbeam.io.
- Connect ad accounts and add the tracking snippet.
- Plan a coordinated onboarding for media mix modeling and Apex (takes several days).
- Use dashboards and the REST APIs for budget decisions.
Prerequisites
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: Starter $1,500/mo and Professional $3,500/mo confirmed on the official pricing page (2026); first-party MTA and Apex described consistently across reviews; Orders/Spend/Data Export APIs documented by api-evangelist; 1,000+ companies per official site. Strengths: public pricing, documented API, purpose-built for high ad spend. Docked for: (1) ROAS lift figures are provider-reported marketing claims; (2) minimum commitments exclude early-stage brands. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 6.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Starter $1,500/mo, Professional $3,500/mo confirmed on official pricing page (2026); Enterprise custom
- · First-party multi-touch attribution + media mix modeling; Northbeam Apex; C+DV view-through; MCP access
- · 1,000+ companies per official site; Orders/Spend/Data Export REST APIs
- · 37% ROAS lift figure is provider-reported marketing
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.