Moz Pro
All-in-one SEO suite behind the Domain Authority metric
About
Moz Pro is an all-in-one SEO platform covering keyword research, rank tracking, site audits, and backlink analysis, and it is the native home of Domain Authority — the industry-standard 1–100 site-authority score Moz created. Plans start around $49/month ($39/month annual) for a single-site Starter and scale to Large ($299/month). It is positioned as the beginner-friendly value option among the big three, with weekly rank updates on lower tiers and a smaller keyword and link index than Ahrefs or Semrush, which independent comparisons flag as its main trade-off.
What it can do
- keyword explorer
- rank tracking (weekly on lower tiers, daily on higher)
- site crawl audits
- link explorer backlink analysis with spam score
- domain authority and page authority metrics
- on-page grader
- link intersect competitor prospecting
- ai visibility tracking (2026)
Setup
Sign up at moz.com; a 7-day free trial covers Standard/Medium plans, and free tools (MozBar, DA checker) need no card.
Prerequisites
A web browser; a website to audit.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (VERIFIED tier, metrics-v1). Evidence: operating since 2004, invented Domain Authority, still independently reviewed in 2026 with transparent pricing. Strengths: lowest entry price of the major suites, trusted authority metric, strong educational ecosystem. Docked for: (1) independent reviews note the smallest keyword database and weaker backlink discovery versus Ahrefs/Semrush; (2) closed platform — index depth and accuracy are provider-claimed. License: commercial, proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · invented Domain Authority
- · smaller keyword/link index vs leaders per independent reviews
- · no published independent benchmarks
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.