Metricool
All-in-one social media scheduler, analytics, and competitor tracker with per-brand agency pricing.
About
Metricool is a Spanish social media management platform (Madrid-based; sources date its founding between 2014 and 2016) combining scheduling, analytics, competitor tracking, and ad-campaign reporting in one dashboard. It supports Facebook, Instagram, Threads, X, Bluesky, LinkedIn, Pinterest, TikTok, Google Business Profile, YouTube, and Twitch, plus Meta, Google, and TikTok Ads reporting. Paid tiers add white-label PDF/PowerPoint reports, SmartLinks (link-in-bio), an AI assistant with per-brand monthly credits, bulk uploading, AutoLists for recurring content, and team/client approval workflows. Pricing is per brand rather than per seat: a free plan covers 1 brand and 20 posts a month, Starter runs from about $20/month per brand (up to 10 brands), Advanced from about $53/month (up to 50 brands), and Custom covers 50+ brands with API access. X/Twitter access is a paid add-on (around $10/month per account, per independent reviews). Metricool states it is trusted by over one million professionals and completed a SOC 2 audit in 2023; pricing and feature details are provider-published, while scale claims are provider-claimed. There are no published independent benchmarks.
What it can do
- Multi-network scheduling with drag-and-drop calendar and bulk upload
- Social and website analytics with real-time data
- Competitor tracking (up to 100 profiles on Starter)
- White-label PDF/PPT reports with custom templates
- SmartLinks link-in-bio on paid tiers
- Meta Ads, Google Ads, and TikTok Ads reporting
- Unified social inbox for DMs, comments, and mentions
- AI assistant and best-time-to-post analyzer
- Canva, Google Drive, Zapier, and Data Studio integrations
Setup
Sign up at metricool.com, connect social profiles, then schedule via the drag-and-drop calendar or bulk upload.
Prerequisites
A Metricool account; social accounts to connect; paid tier for multiple brands and white-label reports.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (TIER verified, metrics-v1). Evidence: operating since mid-2010s; consistently ranked in independent agency-tool roundups (subrupt, AdvertiserReview, Impact DOTS); SOC 2 audited 2023; broad platform support verified via provider docs. Strengths: per-brand pricing dramatically undercuts per-seat rivals; white-label reports and ad reporting are genuinely included on paid tiers. Docked for: (1) founding date varies across sources (2014 vs 2016); (2) X/Twitter costs extra and reporting depth trails Sprout, per third-party reviews. License: proprietary commercial SaaS.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Spanish platform, Madrid-based; founding dated 2014-2016 across sources.
- · Scheduling + analytics + competitor tracking + ad-campaign reporting in one dashboard; 11+ platforms and 3 ad networks.
- · Per-brand pricing: free plan, Starter from ~$20/mo per brand, Advanced ~$53/mo, Custom for 50+ brands.
- · White-label PDF/PPT reports, SmartLinks link-in-bio, AI assistant, unified inbox on paid tiers.
- · SOC 2 audited 2023; X/Twitter access is a paid add-on; reporting depth trails Sprout per third-party reviews.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.