MailerLite
Easy-to-use email marketing with automation, landing pages, and AI writing tools at some of the lowest prices in the category.
About
MailerLite is an email marketing platform built for bloggers, small businesses, and solopreneurs who want a simple tool that does not get in the way. It has been rated the easiest-to-use email marketing tool four years running (2023-2026) in independent testing, and its drag-and-drop editor plus modern responsive templates let a beginner go from signup to a sent campaign in under an hour. Deliverability consistently ranks among the best in the industry, helped by a strict account-approval process that keeps spammers off shared infrastructure.
In June 2026 MailerLite reshuffled its plans: the free tier now covers up to 250 subscribers and 2,500 monthly emails (down from the previous 1,000 / 12,000, a real cut reviewers noticed), Comfort starts at $12/month with AI tools and A/B testing, and Power starts at $25/month with unlimited sends. Transactional email is handled by a separate MailerSend product from $7/month. Registered nonprofits get 30% off, and annual billing saves 10%.
What it can do
- Drag-and-drop email editor
- Visual automation builder
- AI writing assistant and subject-line generator
- Landing pages and websites
- Signup forms and pop-ups
- A/B and multivariate testing
- Advanced segmentation and tagging
- E-commerce integrations (Shopify, WooCommerce)
- Digital product sales
- Campaign reporting
Setup
Sign up at mailerlite.com, complete the account approval, authenticate your domain (DKIM/SPF), and build your first campaign.
Prerequisites
Email address and account approval; verified sending domain for deliverability.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (TIER metrics, metrics-v1). Evidence: June 2026 plan restructure and pricing verified across three independent reviews (BarnImages, Equinoxen, BrightSEOTools); G2 4.7/5 cited in comparisons; 30% nonprofit discount documented. Strengths: lowest effective pricing in its class, consistently top independent deliverability results, easiest-to-use ratings 2023-2026. Docked for: (1) June 2026 free-tier cut from 1,000 subscribers to 250 is a meaningful reduction; (2) no SMS channel; (3) transactional email requires a separate MailerSend subscription; (4) deliverability and AI claims are reviewer-reported, not published benchmarks. License: proprietary SaaS; free to 250 subscribers, paid from ~$12/month.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 4.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · Plan restructure in June 2026: Free tier cut from 1,000 to 250 subscribers
- · Rated easiest-to-use email tool four years running (2023-2026) in independent testing
- · G2 4.7/5 cited in comparisons; consistently top independent deliverability
- · No SMS channel; transactional email requires separate MailerSend ($7/month)
- · 30% discount for registered nonprofits
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.