Hotjar
Behavior analytics with heatmaps, recordings, and AI survey insights.
About
Hotjar is a behavior analytics and user feedback platform covering heatmaps, session recordings, conversion funnels, surveys, and feedback widgets. Its visual approach helps teams see what users click, where they scroll, and which page areas create friction, with frustration signals like rage clicks and dead clicks highlighting usability problems.
Now sold as part of Contentsquare, Hotjar includes AI survey generators and AI summary reports that distill user feedback automatically. Its free plan and simple JavaScript snippet setup made it a staple for small UX and marketing teams needing quick behavioral insight without heavy instrumentation.
What it can do
- Click, scroll, and movement heatmaps
- Session recordings with frustration detection
- AI-generated surveys and summary reports
- Funnels and user feedback widgets
Setup
Add the JavaScript snippet to your site; free plan available.
Prerequisites
A website to analyze.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 118; Trending score 78/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.