Helium 10
The all-in-one Amazon seller suite: research, keywords, listings, PPC, and operations.
About
Helium 10 is the broadest Amazon seller toolkit on the market, with more than 25 tools under one login: product research (Black Box, Xray), keyword research (Cerebro, Magnet, Keyword Tracker), listing optimization (Listing Builder with AI-assisted copy), PPC management (Helium 10 Ads with automation rules), plus profits, inventory forecasting, alerts, and a managed refund service. It supports 20-plus marketplaces including Walmart and TikTok Shop, and recent additions include an MCP server for Claude, ChatGPT, and Cursor, plus an AI commerce agent.
Pricing is Platinum at $129 per month ($99 billed yearly) and Diamond at $359 ($279 yearly), with Diamond adding rank tracking, ad automation rules, and a 2 percent fee on managed ad spend; Enterprise starts at $1,499 per month. The old $39 Starter plan is no longer sold and the pricing page lists no free plan, though a limited free account and Chrome extension still exist for testing. Independent reviewers consistently flag the steep learning curve and the missing built-in repricer as the main gaps.
What it can do
- Product research: Black Box, Xray, Trendster
- Reverse-ASIN keyword research: Cerebro, Magnet
- AI-assisted listing builder and optimizer
- Helium 10 Ads PPC platform with automation rules
- Inventory forecasting and management
- Profit and loss tracking by ASIN
- Managed refund recovery service
- MCP server for Claude, ChatGPT, Cursor
- 20+ marketplaces including Walmart and TikTok Shop
Setup
- Create a Helium 10 account and start with the free tools and Chrome extension.
- Choose Platinum or Diamond based on keyword-search and ad-automation needs.
- Connect your Amazon Seller Central account for profits, inventory, and refund data.
- Research with Black Box/Cerebro, build listings with Listing Builder, manage ads with Helium 10 Ads.
Prerequisites
An Amazon seller account; budget for the subscription plus ad spend.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (TIER verified, metrics-v1). Evidence: 25+ tools documented on helium10.com and corroborated by multiple independent buyer guides (Oct 2026); pricing verified against its pricing page ($129/$359 monthly); free Chrome extension lets sellers test data before paying; Walmart and TikTok Shop support. Strengths: widest Amazon suite behind one login, AI on both listings and ads, genuinely testable before purchase. Docked for: (1) pricey entry with no budget tier since Starter was retired, plus a 2% managed-ad-spend fee on Diamond; (2) no built-in repricer and a steep learning curve for beginners. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 9.0/10
- Maintenance · recency, releases, issue load
- 8.0/10
- Openness · license + docs
- 6.0/10
- Manual review · sanity read + red-flag check
- 8.0/10
- · 25+ tools corroborated by multiple independent buyer guides (Oct 2026)
- · Pricing verified: Platinum $129/mo, Diamond $359/mo; free Chrome extension for testing data
- · 20+ marketplaces incl. Walmart and TikTok Shop; MCP server for Claude/ChatGPT/Cursor
- · Starter plan retired (no budget tier); 2% managed-ad-spend fee on Diamond; no built-in repricer
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.