DX
Developer intelligence platform measuring engineering productivity and AI impact.
Acquired — still operating
Atlassian agreed to acquire ~$1B Sep 2025
About
DX is a developer intelligence platform founded in 2020 by Abi Noda and Greyson Junggren that helps engineering leaders measure productivity, find bottlenecks, and track the adoption and impact of AI tooling. Built around research-backed frameworks like DORA, SPACE, and the DevEx index, it combines workflow data with developer surveys so teams get a full picture without feeling surveilled.
DX tripled its customer base every year after emerging from stealth in 2022, serving 350+ enterprises including ADP, Adyen, and GitHub on less than $5 million in venture funding. In September 2025 Atlassian agreed to acquire DX for about $1 billion in cash and stock, its largest acquisition ever, to close the visibility gap on enterprise AI investments. This is a historical entry: DX now operates under Atlassian.
What it can do
- DORA, SPACE, and DevEx framework measurement
- AI tool adoption and impact tracking
- Developer surveys combined with workflow data
- Benchmarking across teams and organizations
- Atlassian System of Work integration
Setup
DX is sold as an enterprise platform; teams connect their dev tools and run surveys through the managed service.
Prerequisites
An engineering organization; typically deployed with Atlassian tooling already in place.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 99; Trending score 80/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.