FullStory
Behavioral analytics with AI-powered session replay and StoryAI insights.
About
FullStory is a digital experience analytics platform built on Fullcapture, an autocapture technology that records every user interaction automatically without manual event tagging. Product, UX, and support teams use its pixel-perfect session replay, heatmaps, funnels, and journey maps to diagnose friction and improve conversion.
Its StoryAI layer summarizes sessions, surfaces friction patterns proactively, and answers questions in plain language. FullStory serves customers including Chipotle and Pizza Hut (reviewer-reported), and expanded into in-product guides and surveys through its acquisition of Usetiful in late 2025.
What it can do
- Autocapture of every user interaction
- Pixel-perfect session replay for web and mobile
- StoryAI summaries and friction detection
- Heatmaps, funnels, and journey analysis
Setup
Install the tracking snippet on your site; no manual event tagging required.
Prerequisites
A website or mobile app to instrument.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 118; Trending score 80/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.