Fullpath
AI marketing platform and customer data platform for dealerships
Acquired — still operating
acquired by Cox Automotive; formerly AutoLeadStar
About
Fullpath — the company formerly known as AutoLeadStar, which rebranded in 2023 after a $40M Series C and was later acquired by Cox Automotive — unifies first-party data from a dealership's CRM, DMS, website, inventory feed and ad accounts into a single shopper profile, then activates it through AI-driven digital advertising, VIN-specific campaigns, equity mining, email/SMS audiences and an AI chat agent. It publishes a public API with an OpenAPI reference and an MCP tool manifest. Fullpath reports 2,000+ dealership clients; those figures are company-reported, and pricing is quote-based.
What it can do
- Customer data platform for dealerships
- AI-driven ad personalization and optimization
- VIN-specific campaigns
- Equity mining and audience activation
- AI chat agent
- Public API with OpenAPI reference and MCP manifest
Setup
- Contact Fullpath sales for a dealership evaluation
- Connect CRM, DMS, website, inventory feed and ad accounts
- Unify shopper data into the customer data platform
- Launch AI-optimized ad campaigns and audience activations
- Deploy the AI chat agent on your website
Prerequisites
Franchise car dealership; CRM and DMS access; advertising accounts.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: Rebrand from AutoLeadStar (2023, after $40M Series C) and Cox Automotive acquisition documented; Public API with OpenAPI reference and MCP manifest verified via APIs.io; 2,000+ dealership clients is company-reported; officialUrl points to the developer portal on the official domain (verbatim from results). License: Commercial SaaS; quote-based enterprise pricing..
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 6.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Rebrand from AutoLeadStar (2023, after $40M Series C) and Cox Automotive acquisition documented
- · Public API with OpenAPI reference and MCP manifest verified via APIs.io
- · 2,000+ dealership clients is company-reported
- · officialUrl points to the developer portal on the official domain (verbatim from results)
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.