Eppo
Feature flagging and experimentation platform for measuring AI product impact.
Acquired — still operating
acquired by Datadog May 2025
About
Eppo is a feature flagging and experimentation platform that lets engineering, data science, and product teams design experiments, roll out changes safely, and measure impact on KPIs. In May 2025 it was acquired by Datadog to integrate with the Datadog Product Analytics suite, creating an end-to-end analytics offering.
The acquisition framing highlights Eppo's role in the AI era: as teams deploy multiple models, agent behaviors, and prompts, experimentation lets developers compare models side by side, quantify engagement against cost tradeoffs, and build AI products with measurable value. Engineers track code changes with feature flags while data science leaders measure the impact of AI changes in real time.
What it can do
- Feature flags with targeted rollouts
- A/B testing and experiment analysis on warehouse data
- Side-by-side comparison of models, prompts, and agent behaviors
- Integration with Datadog Product Analytics following the 2025 acquisition
Setup
Eppo is now part of Datadog; teams access it through Datadog's product analytics offering.
Prerequisites
A Datadog account for the integrated offering.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (verified tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 133; Trending score 76/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.