Durable
Answer three questions, get a business website in 30 seconds — plus CRM and invoicing.
About
Durable is an AI website builder aimed at small service businesses. Answer a few questions about your business type, name, and location, and it generates a complete multi-page site with copy, images, and a contact form in about 30 seconds. The pitch is the bundle: the same subscription includes a CRM for leads, invoicing, bookings, SEO tools, analytics, and an AI assistant that writes blog posts and ad copy. A free plan covers a basic subdomain site, with paid plans from around $12 to $15 a month adding custom domains and more.
The tradeoff is control. Customization is rigid once the AI builds the site, the template variety is narrower than Wix or Squarespace, and the AI copy can be generic enough to need rewriting. There is no real ecommerce support, so product stores should look elsewhere. It is a business-in-a-box for plumbers and consultants, not a design tool.
What it can do
- 30-second AI website generation
- Built-in CRM and invoicing
- AI assistant for copy and marketing
- Bookings and analytics included
- Drag-and-drop editor for tweaks
Setup
Sign up at durable.co, answer the onboarding questions, and publish. Free plan available.
Prerequisites
None; built for non-technical business owners.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (metrics tier, metrics-v1). Evidence: Verified via vendor site/docs/GitHub and reputable coverage, wave 52; Trending score 66/100 from researcher assessment.
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.