Daydream
AI-powered fashion search and discovery: describe what you want in plain words and shop across 10,000+ brands.
About
Daydream is an AI-powered search and discovery platform built for fashion shopping. Shoppers describe what they want in natural language, like an outfit for a specific occasion, or upload a photo of something they saw online, and Daydream returns matching products from a catalog of more than 10,000 brands across 325 retailers. The company says a Style Passport learns each shopper's taste over time, so recommendations get more personal the more the service is used.
The company was founded by e-commerce veteran Julie Bornstein and launched publicly in mid-2025 after raising $50 million in seed funding from Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures. In September 2026 the company said it had grown to 1.5 million shoppers browsing 3 million products, and announced integrations with iOS 27 camera and Siri features for visual shopping. The service is free for shoppers; the company earns through its retailer relationships.
What it can do
- Natural-language fashion search across 10,000+ brands and 325 retailers
- Visual search from uploaded or camera photos
- Style Passport personalization that evolves with use
- Catalog of 3 million products
- Direct checkout links to retailers
Setup
- Go to daydream.ing or install the Daydream app and create an account.
- Complete the Style Passport quiz so the AI learns your size, budget, and taste preferences.
- Describe what you are looking for in plain words, or upload a photo of an outfit you like.
- Browse the matched products and check out through the retailer's site.
Prerequisites
Account signup; available on web and iOS.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (verified tier, metrics-v1). Evidence: $50M seed round from Forerunner, Index, Google Ventures, True Ventures (company press release, Sept 2026); 1.5M shoppers and 3M products claimed at iOS 27 integration launch (PR Newswire); founded by Julie Bornstein, e-commerce veteran who sold an AI startup to Pinterest. Strengths: top-tier investor backing, experienced founding team, recent product momentum. Docked for: (1) user and catalog numbers are vendor-reported; (2) defensibility against Google and Amazon shopping AI is unproven. License: proprietary.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.0/10
- Maintenance · recency, releases, issue load
- 7.0/10
- Openness · license + docs
- 6.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · $50M seed from Forerunner, Index, Google Ventures, True Ventures (company press release, Sept 2026)
- · 1.5M shoppers, 3M products claimed at iOS 27 integration launch (PR Newswire, Sept 2026)
- · Founded by Julie Bornstein, e-commerce veteran (sold AI startup to Pinterest)
- · Active 2026 product momentum: iOS 27 camera/Siri visual shopping integrations
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.