Craft
Beautiful documents, notes and tasks in one native app — the Apple-ecosystem answer to Notion.
About
Craft is what happens when a design obsessive rebuilds the document. Founded in Budapest in 2019 by Balint Orosz — who previously ran mobile strategy at Skyscanner after it acquired his agency, Distinction — it is built natively for Mac, iOS and the web, with the speed and polish that won it Apple's Mac App of the Year in the 2021 App Store Awards and a 2021 Apple Design Award finalist nod. It raised an $8 million Series A led by Creandum in 2021 and a $12.2 million extension in 2022.
The product blends docs, tasks, calendar, whiteboards and daily notes without the database-everywhere complexity of Notion: notes scale into structured documents, tasks live inside your writing, and collections, tags and deep linking hold projects together. Real-time sync works offline as well as on, and in 2025 Craft added an on-device AI assistant powered by Apple's Foundation Models — writing, summarizing and translating without sending content to the cloud.
What it can do
- Native Mac, iOS and web apps with real-time sync
- Docs, tasks, calendar, whiteboards and daily notes
- Deep linking between documents
- Collections, tags and flexible organization
- Offline editing and sync
- On-device AI assistant via Apple Foundation Models
- Markdown import/export and publishing
Setup
Download the native Mac/iOS app or open the web app, sign in, and start writing — content syncs in real time across devices.
Prerequisites
Free account; paid plan for unlimited content and advanced features.
Use cases
Works with
Trust score — 8/10
Scored 8/10 (TIER verified, metrics-v1). Evidence: 2019 Budapest founding, $8M Creandum Series A and $12.2M extension verified by Tech.eu and Tech Funding News; Apple's 2021 Mac App of the Year confirmed by Business Wire. Strengths: award-winning native craftsmanship, real differentiation on privacy (on-device AI), active development through 2025. Docked for: (1) Apple-ecosystem-first — Windows/Android are second-class; (2) no published user counts, so scale is unverified; (3) proprietary with no self-hosting and weaker database power than Notion. License: proprietary; free plan with paid upgrades.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 8.0/10
- Maintenance · recency, releases, issue load
- 9.0/10
- Openness · license + docs
- 3.0/10
- Manual review · sanity read + red-flag check
- 9.0/10
- · Founded 2019 in Budapest by Balint Orosz (ex-Skyscanner mobile strategy)
- · $8M Series A led by Creandum (2021); $12.2M extension (2022)
- · Apple Mac App of the Year, 2021 App Store Awards; Apple Design Award finalist
- · Native Mac, iOS and web; real-time sync, deep linking, offline support
- · On-device AI assistant via Apple Foundation Models (2025) — no cloud uploads
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.