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Apollo.io

275M+ contact database plus built-in AI sequencing — the value all-in-one.

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About

Apollo.io (apollo.io) is the sales platform: 275M+ contact database with built-in email sequences and AI writing — data plus engagement in one login.

The SMB/mid-market standard for consolidated prospecting and outbound. Free plan; paid from $49/user/mo (provider list price).

What it can do

  • 275M+ contact database
  • Built-in sequences
  • AI writing assist
  • CRM integrations
  • Free plan

Setup

  1. Sign up at apollo.io.
  2. Search the contact database.
  3. Build sequences with AI writing assist.
  4. Sync to your CRM.

Prerequisites

Account.

Use cases

salesdata

Works with

Generic APIAny agent (.md)

Trust score — 7/10

/10 trustMetrics-checked

Scored 7/10 (metrics tier). The value all-in-one for SMB prospecting with a huge contact database and real traction. Docked for proprietary licensing and closed metrics (provider-tier adoption estimate). Metrics tier.

How the trust score is built

Full methodology →
Adoption · stars/downloads, log-scaled vs peers
9.0/10
Maintenance · recency, releases, issue load
5.0/10
Openness · license + docs
5.1/10
Manual review · sanity read + red-flag check
8.0/10
  • · provider-tier estimate — thinner evidence (no public adoption metric)
  • · Huge database, broad SMB traction — provider-tier estimate
  • · no release date — neutral maintenance score
  • · Value all-in-one: 275M+ contacts + sequencing; SMB standard. Closed SaaS.

Sources

Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.