AB Tasty
AI-assisted enterprise experimentation and personalization for marketing-led teams.
Rebranded
Merged with VWO (Jan 2026, Everstone Capital); unified Wingify brand launched Sept 16, 2026. abtasty.com redirects to wingify.com.
About
AB Tasty is an AI-powered experimentation and personalization platform founded in 2009 in Paris, France. It bundles A/B and multivariate testing, personalization, feature flags, and product recommendations in one platform aimed at ecommerce and marketing teams that want to experiment without heavy developer involvement.
The platform pitch centers on AI assistance: an Evi AI agent for experiment ideation, EmotionsAI for psychographic visitor segmentation, and a visual editor that handles Shadow DOM and iFrame elements. Aggregated reviews (about 561 reviews across six platforms) average around 4.3/5, with support quality and the all-in-one workflow as the standout positives. In January 2026 AB Tasty and VWO announced a merger backed by Everstone Capital, and on September 16, 2026 the combined business unveiled Wingify as its unified global brand with an Agentic Experience Optimization platform. abtasty.com now redirects to wingify.com; whether the AB Tasty product name survives is still undecided.
What it can do
- A/B, multivariate, and split testing with visual editor (Shadow DOM/iFrame support)
- AI copilot for experiment ideation; EmotionsAI visitor segmentation
- Personalization engine and product recommendations
- Feature flags and release management
- Server-side and mobile app experimentation
- API and integrations (Shopify, CMS, analytics tools)
Setup
Request a demo/quote; onboarding is guided. Add the AB Tasty tag and build campaigns in the visual editor.
Prerequisites
Enterprise budget — custom pricing scoped to traffic volume and modules; no self-serve free tier.
Use cases
Works with
Trust score — 7/10
Scored 7/10 (VERIFIED tier, metrics-v1). Evidence: operating since 2009 from Paris, enterprise customer base (Kering, McDonald's, L'Oreal, LVMH cited by the vendor), aggregated ~4.3/5 across ~561 reviews, merger with VWO and unified Wingify brand (Sept 16, 2026) covered by PRNewswire. Strengths: all-in-one testing, personalization, flags, and recommendations; strong support reputation; now part of a $100M+ combined business. Docked for: (1) brand future uncertain — abtasty.com redirects to wingify.com; (2) enterprise-only custom pricing (third-party estimates ~$60K/year entry); (3) AI features still demand technical knowledge per reviewers. License: proprietary SaaS, closed-source.
How the trust score is built
Full methodology →- Adoption · stars/downloads, log-scaled vs peers
- 7.5/10
- Maintenance · recency, releases, issue load
- 7.5/10
- Openness · license + docs
- 2.0/10
- Manual review · sanity read + red-flag check
- 7.0/10
- · Founded 2009, Paris; aggregated ~4.3/5 from ~561 reviews
- · Merged with VWO (Jan 2026); unified Wingify brand Sept 16, 2026
- · abtasty.com redirects to wingify.com; enterprise-only pricing
Sources
Every fact above was checked against these sources. Where a claim comes from the provider and couldn't be independently verified, the text says so.